Sports and Image Rights

Sports has become a lucrative business and elite sportsmen are often approached by sports company for exploitation of their image rights.

We provide a comprehensive legal advice in relation to all matters concerning image rights, sports regulations and anti-doping.

We regularly advise Datuk Wira Lee Chong Wei (former World No. 1 Men’s Singles Badminton Player) and Lee Zii Jia on image rights, sponsorship contracts, brand endorsements and other commercial and business developments.

We were involved in the publication of Datuk Wira Lee Chong Wei’s biography “Dare to be a Champion” and the making of the movie “Rise of the Legend”. We have also assisted a few national athletes in formulating and implementing their “Career After Sports” entrepreneur programme.

As our Managing Partner is a trustee of Lee Chong Wei Foundation, we work closely with the Ministry of Youth and Sports of Malaysia and National Sports Council of Malaysia on sports development, taxation and anti-doping.

Our Managing Partner, working alongside with the Badminton Association of Malaysia and Ministry of Youth and Sports of Malaysia, was a member of the legal team for Datuk Wira Lee Chong Wei’s doping hearing before the BWF Doping Hearing panel in 2015 in Amsterdam. We have successfully obtained a substantial reduction in the doping suspension period. The reduction in the suspension has given Datuk Wira Lee Chong Wei sufficient time to train and play competitively to qualify for Rio Olympics 2016.

Our Managing Partner assisted Datuk Wira Lee Chong Wei in his role as the Chef De Mission for Tokyo Olympics 2020 and was involved in the Road To Tokyo Programme under the Ministry of Youth and Sports of Malaysia.